These basic commands from Go It Alone! guru Bruce Judson can simplify
the process of starting--and operating--a business on your own
• Act. "Always have a bias toward action," Judson says. Spend too long in the planning and mulling stages and you'll never know if your brilliant idea could have been more than a pipe dream.
• Create the work. In an office, the next task just shows up on your desk. When it is your own business, you have to go out and find it. Pick up the phone and make it happen.
• Forget perfect. Sometimes "good enough" really is all you need. "It's critical to fight the urge to use valuable time on small--and often unnecessary--improvements," Judson says.
• Reflect. At the end of each day, ask yourself, "What did I accomplish?" If you spent most of your time on menial projects or aspects of the business you don't enjoy or that don't play into your strengths, figure out if there is a low-cost outsourcing option for those tasks.
• Adapt. Make your business flexible in every way. To succeed, you need the ability to respond to input, even if it tells you the market wants something different than what you anticipated.
• Sell. One way or another, everyone is a salesperson. You succeed by articulating an idea and convincing others to adopt it, be they investors, partners or customers. Learn the best ways to get others to see your vision.
• Act. "Always have a bias toward action," Judson says. Spend too long in the planning and mulling stages and you'll never know if your brilliant idea could have been more than a pipe dream.
• Create the work. In an office, the next task just shows up on your desk. When it is your own business, you have to go out and find it. Pick up the phone and make it happen.
• Forget perfect. Sometimes "good enough" really is all you need. "It's critical to fight the urge to use valuable time on small--and often unnecessary--improvements," Judson says.
• Reflect. At the end of each day, ask yourself, "What did I accomplish?" If you spent most of your time on menial projects or aspects of the business you don't enjoy or that don't play into your strengths, figure out if there is a low-cost outsourcing option for those tasks.
• Adapt. Make your business flexible in every way. To succeed, you need the ability to respond to input, even if it tells you the market wants something different than what you anticipated.
• Sell. One way or another, everyone is a salesperson. You succeed by articulating an idea and convincing others to adopt it, be they investors, partners or customers. Learn the best ways to get others to see your vision.
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