WHAT IS IT ABOUT ENTREPRENEURSHIP THAT MAKES IT RELEVANT IN THESE TIMES

Entrepreneurship is a concept that is catching much attention especially in Ghana and Africa as a whole in recent times. Although the concept has been there and practiced all along in Ghana and Africa, the challenges of the world economic breakdown has directed a lot of people's attention to this phenomenon.

Entrepreneurship is about opportunity identification, innovation, creativity and passion coupled with effective action. All these characteristics helps differentiate real entrepreneurs from the ordinary person or businessman/woman. It is generally understanderable that entrepreneurs can be found in the so called ordinary persons. The little innovations, creativity, passion and above all effective actions they take in their own little corners is what makes them different from the rest.

Entrepreneurs are opportunity seekers and has a way of turning every situation into a good one for themselves and the people around them whiles making it sometimes difficult for those "status quo" people. This is what is commonly known as creative destruction. For entrepreneurs, nothing in life happens without a reason. They understand the underlining meaning is more important than what pertains on the surface. As the saying goes, "looks can be deceiving".

Entrepreneurs are creative. Creativity is something that everybody has. It is only unfortunate that we tend not to know how to use those creative talents for the right thing. Most people in this world are mostly found to use their creative abilities for hurting others and creating bad situations for other people. Creativity can be applied everywhere but it takes real entrepreneurs to notice that and use it for the good of mankind in term of creating businesses or socially assiting others.

Entrepreneurs are innovative in the extreme sense. Innovation is not all about those little changes here and there. There is more to innovation than that. When innovation happens, it comes with a whole package of innovating either the product or service as well as the delivery processes and if possible after the delivery. That is what makes it difficult for lazy people to just jump into the wagon with the aim of taking advantage of somebody else hardwork although a few people get the advnatage when they have right technology.

Entrepreneurs are passionate and they use that to support and push the creativity and innovative talents that they have to put their ideas into action. Everybody can dream and we all have our individual dreams that we nurture. Ask yourself, how many of the people you know tell you their dreams and make it happen? But real entrepreneurs do not just dream but prepares the way for the final bang. Passion enables entrepreneurs to overcome obstacles (both real and imagined) and to see the world as a place of finite potential. This passionate spirit in entrepreneurs loss at every occurrence and discovers the possibilities of what can be, what should and what will be. Entrepreneurs prove that passion is in force when the mind, body and spirit work together to create, develop and articulate or make manifest our feelings, ideas and most sacred values.

Entrepreneurship is relevant now because we need people who can think, re-think and out-think in whatever situation and make the situation better than it is. The thinking outside the box principle makes a lot more sense here. The challenges that faced the world during the world war 1 & 2 as well as the recessions in the 70s and late 90s were all dealt with by people who had to rethink the situation and come out with better solutions.

The problems are there and we are aware of all of them. What we need now is solutions that can make the life of human kind better than it is now. No idea is too small. Even if it is, it can be nurtured and cared for to grow into big ideas. After all, apart from the things that we met on earth, everything else was created by humans and we can even do more. I believe that it is one of the things the good book states that omnipotent one created us in his own image. If we had any idea what that really means, we will not be sitting around doing nothing and still had the audacity to complain about what others are doing.

Get up on your feet and join the entrepreneurship revolution because nobody will be waiting for you. Even if you think you can start a whole idea on your own, introduce a new idea to somebody who is also doing something and it can help make other peoples lives better.