A year ago, Melanie Camp worked long hours as an executive director
for a division of Lockheed Martin, one of the nation's largest defense
contracting companies.
"You feel safe in the corporate world, with nice benefits and a good
salary, so it was hard to leave," she says. "But after 20 years, it was
getting to the point where the stress was always there."
Today, Camp, 48, employs her corporate skills as the new owner of a bed-and-breakfast in Door County, Wis.,
on the shores of Lake Michigan. Many family members had already
migrated to the area known as the Cape Cod of the Midwest, where Camp
spent childhood summers.
"It's a destination area where the only business opportunities are in
retail, restaurants or lodging," she says. "I've always loved B&Bs
so I decided to buy one."
Camp took a seven-month leave of absence from work in 2010 to
investigate her encore career. The first step was to meet with a Kinder
Institute-certified financial planner trained to help clients discover
life goals and manage finances to achieve them. "I took some tests, and
it was the first time I saw my strengths and weaknesses on paper," she
says. "I discovered that I like systems, order and numbers, but I was
weak in mechanical dexterity."
Due Diligence
To learn about the industry, Camp joined the Professional Association
of Innkeepers International and got access to online forums, webinars
and industry studies. She also downloaded free templates from SCORE.org, a volunteer organization that mentors budding entrepreneurs, to create business plans, spreadsheets and financial statements.
For an up-close look at an innkeeper's life, Camp shadowed the owner
of the Brampton Inn in Chestertown, Md., an opportunity offered by VocationVacations,
a company that offers brief exposure to more than 125 careers. "The
VocationVacation gave me an inside view of the operational side of
running an inn -- handling sales and marketing, the check-in process,
purchasing food and supplies," she says.
About half of those who shadow B&B owners abandon their plan of
buying or opening an inn, says Brian Kurth, founder of
VocationVacations. "The rose-colored glasses come off, and people
realize that owning a B&B is a tough 24/7 job. You've always got
people staying in your house."
Camp was undeterred and signed up for an innkeeping 101 course offered by the B&B Team,
a group of inn consultants and brokers, for advice on finding,
acquiring, financing and operating an inn. "I learned that to have a
viable business and make a profit, not just have a lifestyle, you need
at least nine rooms," she says. "And an inn that size will set you back a
million dollars or more."
In Door County, she lined up a realtor, lawyer and accountant, and then zeroed in on Thorp House Inn and Cottages,
a National Historic Landmark and setting for the bestselling novel
Bitter Sweet by LaVyrle Spencer. The accountant provided another reality
check, with less optimistic profit-and-loss projections. The inn's
previous owners had done much of the routine repairs themselves, which
Camp would have to outsource. "I had to factor those costs in because to
have a viable business, not just make a lifestyle change, the
financials have to add up," she says. "If the numbers don't close, your
dream job is not going to work out."
Open for Business
After the previous owners' bank helped with the financing, Camp took
over the Thorp House Inn last year. "It only took me two months to find
an inn to purchase. But it was another 14 months to finalize the
decision, make an offer and close on the purchase."
Camp kept the same staff and made few changes for the first six
months. Given her long career in management, the business side of
running a B&B has not been a challenge, but dealing with the public
took a little adjustment.
"You learn the customer is always, always right," she says. "You may
have a logical argument for why they are not, but you have to meet the
customer's expectations. That is key."
Even on the days when she's unplugging a clogged toilet or slogging
through mud carrying heavy porch furniture, Camp is convinced she made
the right choice. "I took a huge -- I mean huge -- pay cut, but I'm so
happy to be doing this rather than generating another PowerPoint
presentation. I'm finally living the life I want to live."
SecondAct.com contributor Elizabeth Pope is based in Portland, Maine, and frequently writes about encore careers, retirement planning and health issues.
SOURCE: www.entrepreneur.com
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